You’re having a quality issue with one of your printed circuit boards. Getting your fabricator to take responsibility on a reject takes an act of God. They stand proudly with their “banker smiles” and cleverly turn the attention and point the finger at the designer or at the assembler and then suddenly speaks in a fancy language that nobody understands. Nothing gets resolved and you are held hostage.

Well, times have changed. Sorry, “bankers”. Geeks rule the world. Lets face it, the technology has advanced and pcb fabrication is no longer the same as baking cookies! There will be problems. Sure, we don’t like them either but we are geeks and we like solving problems.

Bill is a perfect example. He can talk all the mindboggling technical jargon but instead he would rather tinker. He loves the smell of ammonia. Enjoys putting on a lab coat, gloves and protective eye ware. He see’s art not printed circuit boards. And he manages several million dollar accounts, projects ranging from hospital incubators to in flight defense systems. He is your homeboy, he comprehends the importance of YOUR products reliability. Isn't that what you want in your supplier?